#YWeAreHere campaign

In May 2020, all YMCA associations across the country banded together to warn against the long-term impacts of COVID-19 on young people, launching the #YWeAreHere campaign.

With most of our doors closed and face to face interactions at a standstill, we knew it was important to remind young people that we were still there for them and their communities.

Young people are disproportionately impacted by the unemployment levels, mental health issues and social disconnection caused by the pandemic. As an organisation that has always stood with young people, we know that the Y will play an important role in supporting them during and after the pandemic.

Young people continue to provide solutions that can ensure our post-pandemic recovery. Our focus on ensuring the voice of young people reaches decision makers and transforms into true intergenerational leadership for this country is key.” Carolyn Morris, CEO at YMCA Victoria and Kingswim

The #YWeAreHere campaign features Y young people from across Australia delivering a short but important message. The campaign reached a large audience, thanks to over $225,000 worth of free advertising donated to the Y by Channel 10, Channel 7 and a number of major daily newspapers in Victoria, New South Wales, Queensland, Hobart and the Northern Territory.

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